About Jake

I've spent over a decade in enterprise technology, managing large-scale projects and leading teams in environments where getting it wrong isn't an option. The kind of work where precision, process, and clear communication are the difference between a project that ships and one that spirals.

That background taught me something that turned out to be the foundation of this book: the best technology in the world is useless if normal people can't figure out how to use it.

When AI tools started becoming genuinely useful in 2023 and 2024, I watched the same pattern I've seen play out with every major technology shift. The hype was everywhere. The practical guidance was almost nowhere. People were either breathlessly predicting the end of work as we know it, or dismissing the whole thing as a fad. Almost nobody was saying, "Here's how to actually sit down and use this stuff to get your job done faster."

So I started using AI the way I approach any new tool: systematically. I tested it on real work. I figured out what it's genuinely good at, where it falls apart, and how to get reliable results without a computer science degree. I built websites with it. I automated workflows. I used it to draft documents, analyze decisions, and build things I wouldn't have had the skills to build on my own.

Then I wrote it all down.

The Book

Why AI Is Not Google exists

AI Is Not Google is the book I wished existed when I started. It's not about the technology. It's not about the hype cycle or which company is winning the AI race. It's a straight-talk, practical guide for people who know AI matters but haven't figured out how to make it work for them yet.

Every chapter was written with one question in mind: will this help someone do something useful with AI today? If the answer was no, it didn't make the cut.

The prompt templates in the book aren't theoretical. They're the actual prompts I use in my own work, refined through hundreds of iterations. The career advice isn't speculation. It's grounded in what I've seen happen to real professionals who did and didn't adapt to previous technology shifts.

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Where to find me

I write about practical AI use, career strategy, and building things without a technical background. No hype. No jargon. Just what works.